YouTube looks to be testing server-side ad injection to counter ad blockers

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YouTube looks to be testing server-side ad injection to counter ad blockers

Post by Admin » Mon Jun 17, 2024 4:43 pm

YouTube’s crackdown on tools that block advertising continues with server-side ad injection.

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The developer of SponsorBlock, which is a crowdsourced extension to skip sponsored segments, shared today that “YouTube is currently experimenting with server-side ad injection.”
At a high-level, this should mean that the ad is now part of the video that’s being streamed to your device instead of being delivered separately to the desktop web or mobile client. That current approach allows ad blockers to intercept and not show the advertising. Going forward, the ad should be indistinguishable from the video.
In the case of SponsorBlock, “all timestamps are offset by the ad times.”

SEE MORE: https://9to5google.com/2024/06/12/youtube-ad-injection/


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