Streaming Usage Sets All-Time Record in May, Tubi and Roku Hit Highs

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Streaming as a means of TV consumption hit an all-time high in May by accounting for 38.8% of all viewing, Nielsen reported on Tuesday morning.



The previous record for streaming as a share of TV viewing was 38.7%, set in July 2023 (the first month that broadcast and cable combined totaled less than 50%)..

May’s most-watched streaming title was Netflix’s Bridgerton; the first four episodes of Season 3, which dropped on May 16, racked up more than 5.5 billion viewing minutes by month’s end.

Among streaming platforms, YouTube as is typical claimed the largest share of the pie, this month with 9.7%, followed by Netflix’s 7.6%. FAST platforms Tubi (with 1.8%) and The Roku Channel (1.5%) meanwhile hit highs, up 43% and 36% year-over-year.

SEE MORE: https://tvline.com/ratings/streaming-usage-record-may-2024-bridgerton-season-3-1235268306/