Netflix emphatically avoided ads for most of its existence, and it wasn't alone. Until recently, Amazon Prime Video didn’t show ads, nor did Disney+ when it launched in 2019. As a result, many advertisers concluded that streaming and subscription video on demand (SVOD) are one and the same, sparking deep concerns that cord-cutters were becoming unreachable on linear TV.
But then the opposite happened. Nearly all major SVOD services pivoted to ads—and so have viewers. Today, 88% of Roku households in the U.S. stream free, ad-supported content across dozens of channels. It’s safe to say that this growth of ad-supported viewing will continue into the new year as sports streaming takes off, new streaming apps come on the scene and viewers juggle multiple SVOD subscriptions that get more expensive every year.
We predict that...
➤➤➤ SEE MORE
#TechTalks