Parks Associates just released some new data that shows a bit of disturbing trend for BIG CABLE. Now that their Goose that played the golden eggs in cable TV has fled the coup. They thought that their back-up plan Broadband Internet would continue to help offset the loss of revenue from cord-cutters.
Looks like cord cutters have another idea. Now they are switching to mobile Internet plans instead.
This has forced broadband Internet companies like Charter and Comcast to come up with low cost data plans for mobile customers of their own. But you can guess how this will go...The Dallas-based research firm said broadband households cutting the cord in the next 12 months watch more than six hours of video content on their mobile phone a week, compared to 2.5 hours among all domestic broadband households.
While these plans seem very reasonable now with some starting as low as $15/month. Just wait until the semi-annual price increase start to take effect.
Maybe we are wrong and they will keep the price low. But after all this is cable companies we are talking about. And this seems highly unlikely.
You can read the full article here on MediaPlayNews
