TV Stations Are Launching Multicast Networks As An Opportunity To Reach Cord Cutters

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TV Stations Are Launching Multicast Networks As An Opportunity To Reach Cord Cutters

Post by Admin » Fri Jun 11, 2021 7:17 am

As viewers watch more streaming video content and cancel their cable/satellite subscriptions, broadcast stations have been doubling down on free ad supported over-the-air (OTA) television

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This is a business model whose origins started with the first TV commercial (Bulova watches) which aired on July 1, 1941.... See more at Forbes.com



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