MILWAUKEE, July 30, 2021 (GLOBE NEWSWIRE) -- Locast, America’s only nonprofit, free, local broadcast TV digital translator streaming service, is now delivering more than 40 local TV channels via the internet – for free – to the more than 2.3 million residents living in the Milwaukee, Wisconsin, TV market, which includes cities from Sheboygan to Kenosha. Milwaukee is Locast’s 36th market and is the second Locast market to launch in Wisconsin after streaming local TV channels in Madison in January.
Milwaukee is also home to university students, retirees, first responders and low-income households, among others, who can qualify for the Locast Cares Program – a way for users who cannot donate financially to watch their local TV channels without receiving donation-request interruptions. The program is open to the first 25,000 applicants and available for one year. Apply at www.locast.org/cares.
Locast is an invaluable free tool for residents to stay informed about major storms, health updates, local news, weather, and sports through their local broadcast TV stations. Especially in areas where over-the-air broadcast reception can be unreliable, Milwaukee residents can use Locast to watch their local TV channels via the internet on their phones, tablets, computers or streaming media devices.
Locast delivers dozens of local TV channels in the Milwaukee designated market area (DMA), including WTMJ NBC 4, WISN ABC 12, WDJT CBS 58, WITI FOX 6, PBS, PBS Kids, as well as Telemundo, Antenna, CourtTV, Movies, Azteca, Defy, Mystery, Grit, MeTV, TrueCrime, BOUNCE, World, LAFF, COMET, Charge!, and more.
So-called “cord cutters,” who cancel their increasingly expensive pay-TV subscriptions, and “cord-nevers,” who have never subscribed to pay-TV services, represent a significant proportion of Locast users. For those who cannot afford pay TV or cannot receive an over-the-air signal, Locast is often their only link to local broadcast news, emergency information, weather, sports, and entertainment.
Locast has Wisconsin roots; the nonprofit was started by consumer advocate David Goodfriend, a Washington, D.C.-based attorney who was born and raised in Madison, graduated from Beloit College, and worked for Herb Kohl, a former Bucks owner and U.S. Senator. Goodfriend later founded the nonprofit advocacy organization, Sports Fans Coalition, in 2009. He helped lead the fight against the NFL and large media companies by petitioning the FCC to end the 40-year-old, anti-fan Sports Blackout Rule. Sports Fans Coalition won in 2014 when the FCC voted unanimously to end the practice, giving fans greater access to watch their local football team. Goodfriend founded Locast in 2018 to help ensure widespread availability of local TV channels.
Locast is available to more than half of the U.S. population. Compared to most streaming services, which charge fees, Locast is available for free.
Locast operates under the Copyright Act of 1976 that allows nonprofit translator services to rebroadcast local stations without receiving a copyright license from the broadcaster. The federal statute (17 U.S.C. 111(a)(5)) states that a nonprofit organization may retransmit a local broadcast signal and collect a fee to cover the cost of operations. Locast asks viewers to donate as little as $5 per month to help cover operating costs. The donation is voluntary and not required.
How to watch local TV without cable or an antenna: Locast is available for streaming at www.locast.org, app stores, TiVo, streaming device providers Google Play, Apple TV, Android TV, Amazon, and ROKU, and on DISH Hopper/Wally receivers or select DIRECTV receivers. Locast also offers Spanish-language access to the Locast app’s user-interface, log-in screens, and program guide. Complete local TV guides are available at www.locast.org.
About Locast
Locast.org, America’s only nonprofit, free, local broadcast TV digital translator live TV streaming service, was founded by Sports Fans Coalition NY (SFCNY), a New York-based nonprofit, fan-advocacy group formed in 2017. Locast launched in 2018. SFCNY is the first local chapter of Sports Fans Coalition, Inc., which led the successful campaign to end the FCC’s Sports Blackout Rule and continues to advocate for fans. Locast was named the 2020 most-improved streaming service by TechHive. As a nonprofit, Locast is supported by user donations and is available at www.locast.org. Follow Locast on Facebook and Twitter @LocastOrg.
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