A recent Parks Associates report, "Data-Based Video Service Decisions," shows that 36% of OTT streaming subscribers (approximately 32 million U.S. households) are "service switchers," i.e., those who have switched and resubscribed to a streaming service multiple times in the past 12 months
Parks Associates found that all the ways subscribers interact with OTT streaming services, from subscriptions to platform usage, are rapidly diversifying. In early markets, households could subscribe directly through the OTT provider's website, but between Q1 2020 and Q3 2021, the percentage of households subscribing directly through OTT streaming sites declined from 41% to 29%, and instead, U.S. household subscribers are taking multiple routes to subscribe to video, including through Roku, Amazon Fire TV, and other streaming aggregation platforms. With the rise of various streaming apps, the fragmentation of platforms and content is severely impacting the consumer experience, and streaming aggregation platforms will be the trend, with streaming video heading to replicate the path of the news space and music streaming, and streaming aggregation platforms like Roku transforming the TV operating system and the way streaming media is viewed.
As the largest streaming TV aggregation platform in the U.S., Roku enables one-stop viewing by aggregating all streaming channels (currently in the form of an app) in one place. As of today, Roku has 8000+ streaming channels on its platform, including[...] Continue reading @ einnews.com
Third-party streaming TV aggregation platforms such as Roku and Dangbei will be the big trend
Third-party streaming TV aggregation platforms such as Roku and Dangbei will be the big trend
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