Google says the changes make for a "better streaming experience.
The YouTube app on TVs will start showing less advertisements, but they'll be longer in length.
While the current Skip Ad button comes after about 5-10 seconds, this new format could mean users need to wait a full minute before skipping.
In a related move, YouTube Shorts will now have ads in the TV app.
That's what Google thinks, as it announced on Thursday that users will start seeing fewer ads in the YouTube app on their TVs. But since there's always a catch, these ads will be longer than usual. It's part of an effort to make "a better streaming experience" for YouTube, according to Google.
Learn more: https://www.androidcentral.com/streaming-tv/youtube-longer...
YouTube is trying to make commercials great again with longer, fewer ad breaks
YouTube is trying to make commercials great again with longer, fewer ad breaks
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