Pluto TV Ad Revenue to Exceed $1B in 2022, Says ViacomCBS CEO
Pluto TV Ad Revenue to Exceed $1B in 2022, Says ViacomCBS CEO
"Everyone thought we were nuts" when his team first mentioned that figure, Bob Bakish tells an Evercore ISI investor conference. He also forecast an ad-supported version of Paramount+ would end up with higher average revenue per user than the ad-free product... See more at hollywoodreporter.com
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