Netflix Ad Tier Launch Moved Up to November to Get Ahead of Disney+, Streamer Tells Ad Buyers

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Netflix initially asked for a 'soft $65 CPM,' or cost per thousand impressions, but sources say many advertisers aren't willing to pay that much



Netflix is moving up the timeline for the debut of its cheaper, ad-supported plan to November — in order to get out before the Dec. 8 launch of the Disney+ tier with advertising.

In July, Netflix told investors that it was[...] Continue Reading @ variety

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