Warner Bros. Discovery Signs On To Unified ID 2.0 Identity Graph

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Warner Bros. Discovery Signs On To Unified ID 2.0 Identity Graph

Post by Admin » Wed Jun 21, 2023 4:18 pm

Unified ID 2.0 is an open-source framework of publishers, advertisers, and digital ad platforms that can establish identity without third-party cookies.

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Once users are logged in to a particular digital platform, Unified ID 2.0 creates an identifier that is hashed and encrypted.

Advertisers can access this data to learn more about an individual browsing habits. But they cannot ... Continue reading



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