Disney is in a bind. The company is struggling to keep its streaming subscriber numbers up after years of price hikes, but it also wants to spend less money producing new content that might draw more people in.
The solution? Perks!
Disney is making a big to-do about its new “always-on” perks programs for both Disney+ and Hulu. In a press release, the company boasted of “rewards ranging from one-of-a-kind experiences and limited-time sweepstakes to everyday savings and special discounts.”
But despite the grand proclamations, the perks program is pretty much an empty gesture, full of sweepstakes you’ll never win and cross-promos that ultimately lead to the customer spending more money. If Disney really wants...
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