Hallmark's new streaming service promises feel-good entertainment without feel-bad ads.
Hallmark has unveiled what it calls an all-new streaming experience: Hallmark Plus. The new service replaces Hallmark Movies Now and offers an expanded catalog as well as real-world benefits, such as Hallmark Gold Crown Store rewards and coupons.
The new service will launch in mid-September 2024 and promises to bring the best of Hallmark in a single service, expanding its range of existing movies and introducing some brand new shows too to compete with the best streaming services.
The new service won't mean the end of Hallmark movies on Peacock, with the company confirming that the deal will continue. But Hallmark Plus is a sign that after a few years dipping its toe into the streaming waters, Hallmark is now ready to jump right in.
What to expect from Hallmark Plus
Hallmark Plus will carry what the company calls "a diverse...
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Hallmark is launching a new Netflix rival, with an endless supply of cheesy festive movies
Hallmark is launching a new Netflix rival, with an endless supply of cheesy festive movies
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